How to Write the Best Real Estate Listing

How to Write the Best Real Estate Listing Expand options

Learning how to write the best real estate listing descriptions is a skill like any other. Practice and useful insight will lead you to the right direction. Real estate listings with descriptions can be a determining factor in your success to sell your apartment. 

Be honest

What you always need to keep in mind is that people can and will see the property in person. There is no point in lying when the buyers will check out the property before they purchase it.

Saying that the house is in “excellent condition” while the front deck is rotting is illogical. Be open about the property’s flaws but suggest repairs and fix-ups that will turn it into a lovely home.

Avoid words that can hurt your listing

Thanks to Zillow’s research, we have an insight into red flag fords that have a negative effect on potential buyers. The analysis included 24,000 home sales and the result showed that the following nine words have a negative connotation:

  1. Fixer
  2. TLC
  3. Cosmetic 
  4. Investment
  5. Investor
  6. Potential
  7. Bargain
  8. Opportunity
  9. Nice

A simple glance at one of these words in your description can make people intuitively give up on the property. 


Put Emphasis on Unique Features

A window with stained glass features


State the features that will charm and draw attention to your listing. Every property has something special about it, all you need is to spot that one-of-a-kind element. You want your real estate description to differ from the rest and that unique feature is the solution.  

Collaborate with professionals

You can work with experienced writing services like Studicus and TrustMyPaper for the first few real estate listings. After that, follow the example of their content and continue in that direction. 

Once you get the gist of how to create well-written listings, you can just use online editing tools like Grammarly. Make sure that you always proofread the listing before you publish it. 

Tell a Story

A dinning table for two with string lights and a cozy lamp


When people read your real estate listing descriptions they should be able to picture themselves in that home. Instead of super basic information that they can find elsewhere in the online listing, the home description should surface an emotional response. 

For example, you can say that the house has a patio that is perfect for entertaining guests on Sunday barbecues. Such a description will help potential buyers visualize themselves in that situation. It carries a stronger emotion than stating “a house with a patio.”

Real estate descriptions should first and foremost provide value to potential buyers. Emphasize what makes that property special and worthy of their time but don’t hide its flaws. 



Nicole is a content strategist, writer, and contributor at a number of platforms such as BestEssayEducation and GrabMyEssay. She is a dedicated and experienced author who pays particular attention to quality research. Nicole consistently attends different courses, seminars, and conferences that keep her knowledge up to date. In her free time, Nicole is a passionate runner and traveler. Moreover, she runs her own blog LiveInspiredMagazine.

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