Category Archives: Featured Users

How Grayson Altenberg Lives In A 100 Sq. Ft. Micro-Apartment Without Going Berserk

“This apartment is so small, you can’t have three friends over at the same time,” “you can’t gain weight once you move in,” “you have to move the bed just to open and close the front door,” and there’s “NO KITCHEN OR STOVE, and the shower [is] next to the sink,” reads an insane StreetEasy listing.

Oh, and there are no windows. No chairs. No table. No TV. And no internet. But there is a skylight that you can’t see out of. And a bathroom without a door. Plus four flights of stairs you have to walk up. So at least you’ll stay in great shape and thus, have no trouble fitting into the micro-apartment that was called “so sad, it hurts.”

Except it doesn’t hurt. Because we met the optimistic man who happily lives in the 100-square-foot micro-apartment: Grayson Altenberg.

“I picked up and left a whole life behind to make it here in New York,” says Grayson, an aspiring chef from Madison, Wisconsin who works at upscale Lincoln Ristorante in Manhattan and has graced headlines everywhere.

So how does Grayson Altenberg, a 6-foot-tall chef who lives in a kitchen-less micro-apartment that’s barely bigger than two prison cells combined, make his small space on the Upper West Side work?

Let’s break it down:

Grayson Altenberg packed light, and he stores the rest in MakeSpace.

“I packed what I could carry, which was work clothing and my knives,” says Grayson. “Everything else I either sold, stored in my car [in Wisconsin], or in MakeSpace.”

We pick up, store, and deliver some of his favorite things, such as his secret recipes, a Lincoln Ristorante menu, a copy of The Gramercy Tavern Cookbook, issues of Lucky Peach, a Nixon Time Teller watch, antique silver spoons from the 1800s, and a pair of white VANS that he rocks when longboarding.

Grayson Altenberg keeps things minimal, and he uses walls for extra storage.

When you live in diminutive digs like Grayson, you have no choice but to be more mindful of what’s in your apartment.

“I only buy what I need to get by,” says Grayson. And it shows. He stores few clothes, books, magazines, and a laptop on wall-mounted shelves.

Chef Grayson Altenberg is sitting on his bed in his 100-square-foot apartment on the Upper West Side and reading a book.
Grayson Altenberg spends his free time reading, listening to mix CDs, and creating new dishes.

Hanging from Grayson’s DIY chandelier are a couple of cooking supplies. For when he uses a hot plate or a microwave to whip up culinary masterpieces like a “Speedy Egg Sandwich” that he taught Rachel Ray how to cook.

Inside of Mason jars, you’ll find Grayson’s eating utensils and cooking ingredients. Everything else in his apartment is stored on more wall-mounted shelves; on racks, rods, or hooks; or in a small bookcase. All of which saves Grayson valuable floor space.

The left side of Grayson Altenberg's 100-square-foot apartment has a bookcase, an organizing tray, and wall-mounted storage shelves.
The black sign under Grayson Altenberg’s clock reads “A sense of urgency,” reminding him that “I can’t afford to miss a chance to do something amazing” he says.

No matter what storage solutions Grayson uses, though, his apartment is still only 100 sq. ft. And so he’s working with a design company to further optimize the space and possibly build a bed into the wall.

Grayson Altenberg also lives outside of his micro-apartment.

Grayson doesn’t have a living room. He has a humongous living room at Central Park.

Grayson doesn’t have a kitchen. He has a gigantic kitchen at Lincoln Ristorante.

Grayson doesn’t have a home gym. He has a “community center” at Equinox, which has workout equipment, a hot tub, a sauna, a steam room, internet, and a sun deck. “So I find peace there,” he says.

Grayson Altenberg stands on the roof of his 100-square-foot apartment on the Upper West Side of Manhattan.
The world is Grayson Altenberg’s oyster.

Joanna Matthy’s Closet-less Brooklyn Studio Actually Has 1 Infinite Closet: MakeSpace

Joanna Matthy has “accumulated more than four to five women’s worth of clothing and shoes” over the past 15 years while working in fashion and retail. If you think she stores that massive collection in a walk-in closet inside an MTV Cribs-worthy mansion, think again.

“Ode to my closet-less studio loft apartment!” declared the Urban Outfitters Global Project Manager, who’s been living in Bushwick, Brooklyn for the past two years.

As Joanna approached her 30s, she “figured that my parents would just LOVE it if I ceased using their mountain home basement as my personal storage unit, which also required a two-hour drive to and from NYC to get my things!”

Putting an end to Joanna’s self-storage frightmare was a former roommate of hers who recommended that she use MakeSpace as an infinite closet. “I was an early adopter back in 2013 when MakeSpace first launched. It’s been a fabulous relationship ever since.”

“Fabulous” is exactly how we’d describe our relationship with Joanna too. She gets what she wants, schlep-free storage with pickup and delivery, and we get what we want, another satisfied customer who has more space in her apartment.

“Anything not in season from my wardrobe, in addition to items I’d love to have in a home one day (that has the square footage!), lives happily in MakeSpace.”

Joanna Matthy stores an amount that fills anywhere between 15 and 35 three-cubic-feet MakeSpace bins at a time. But not just 15 to 35 MakeSpace bins. We’re talking 15 to 35 MakeSpace bins in which Joanna packs nearly double what other customers manage to store inside them.

Her secret?

A space-saving packing trick that her mother taught her back in her summer camp days of filling a trunk with a couple month’s worth of items:

“Fold items to fit the entire surface area of the bin. (You’re welcome!)”

As the seasons change, so does Joanna’s wardrobe. She uses MakeSpace to effortlessly rotate her wardrobe every season, just like menswear icon and MakeSpace customer Nick Wooster.

“As the weather turns, I make my quarterly call and have a hanger-swapping session to ensure I’m ready for the New York streets,” explained Joanna, who often braves those streets wearing her favorite high-top Chucks or slip-on Vans.

When Joanna’s not wearing those sneakers, or the rest of her in-season clothes, shoes, and accessories, she stores them inside IKEA storage solutions and on floor-to-ceiling shelves.

“Our entire apartment is literally one room, so use of space is at the top of my priority list. Visible definition between rooms and maximization of feng shui in the apartment are both critical.”

Also critical to Joanna living blissfully in her closet-less Brooklyn studio is our Customer Success team. “They’re right by my side to make every step of the storage process as seamless as possible. They’re a pleasure to work with.”

Thank you, Joanna Matthy. You’re a pleasure to serve.

MakeSpace Is Sydney Reising’s Insane On-Demand Party Kit

Sydney Reising is a boss. When she was 18, she left Miami University and moved to New York City to pursue a once-in-lifetime opportunity: an internship with Tracy Reese. An internship that Sydney secured in 2005 as a senior in highschool after writing a letter to the famous designer.

TBT 2005

A photo posted by Sydney Reising (@sydneyreising) on

Sydney Reising’s personal, no BS approach spelled success for her 10 years ago, and it continues to do so today. After working for seven more employers, the then 25-year-old “wunderkind of New York public relations” started her own fashion PR agency, Sydney Reising Creative. And with Sydney came most of her clients, which currently includes hot brands like Alice + Olivia, Supreme, Bobbi Brown, House of Malakai, DYLANLEX, Hood by Air, and Black Crows.

Yet with a chaotic CEO schedule that also involves taking care of her Instafamous Border Collie Ruby AKA Bad Gall Ru Ru, Sydney still manages to stay organized and maintain an active social life.

Her secret?

“Interns,” she told us, “and MakeSpace.”

A day of labor #NYFW A photo posted by SYDNEY REISING CREATIVE (@sydneyreisingcreative) on

It wasn’t always easy for Sydney to stay organized though. Before using MakeSpace, Sydney tried storing her stuff in over-the-door shoe caddies, the space underneath her mattress (lol), and a self-storage unit that she describes as “super expensive” and “yuck.”

Thankfully, that all changed in 2013 when this TechCrunch article about MakeSpace’s NYC launch woke Sydney up from her self-storage nightmare. Since signing up for MakeSpace, Sydney says that her experience has been nothing but “rad” because we pick up her stuff from her apartment in Alphabet City, put everything in storage for her, and bring back whatever she wants. Whenever she wants it.

Coincidentally, “rad” is also how we’d describe Sydney’s MakeSpace bin (shown at the top of this article). If you ask Sydney what MakeSpace stores for her, she’ll say “stuff that’s only special occasion related” like mix CDs, Red Bull, handcuffs, a Versace for H&M choker, sunglasses, Polaroids, a big eraser for big mistakes, a “derby-day party box,” and a pink Chloë Sevigny skateboard. In other words, the ingredients for an insane party that we hopefully get invited to.

Sydney Reising's pink Chloë Sevigny skateboard.
Sydney Reising keeps her Chloë Sevigny skateboard in mint condition by storing it in MakeSpace.

“I throw a derby day party every year, so I keep the party stuff in MakeSpace until I need it” explained Sydney, who’s also famous for throwing killer parties. “And yes, I definitely own horse-shaped cookie cutters, horse balloons, and derby day decor,” she added.

MakeSpace is a lot of different things (like a remote control home, an infinite closet, a 007 go box, and a pop-up bedroom) for a lot of awesome customers. For Sydney Reising, MakeSpace is an insane on-demand party kit.

What will MakeSpace be for you?

We’re Drunk In Love With Masters Of Sex Star Heléne Yorke

What does the hit Vimeo (and now HBO) comedy series High Maintenance have in common with MakeSpace?

Both revolve around providing on-demand services that involve clouds.

But what you might not know is that both also have a super-talented actress on board: Heléne Yorke, who also stars as Jane in the critically-acclaimed Showtime drama series Masters of Sex.

#tbt Congee Village realness with the boos. @helpingyoumaintain

A photo posted by Helene Yorke (@heleneyorke) on

Living in NYC for eight years now, Heléne is well acquainted with the city’s tiny apartments. Thankfully, her manager introduced her to MakeSpace. “It just sounded like the most perfect and convenient storage service for my needs,” Heléne told us.

Since signing up for MakeSpace in June, Heléne describes her storage experience as, “um, AMAZING!” Her favorite part? The simplicity. “It’s so easy, no hidden fees, and I know that when I’m ready for my stuff back, all I have to do is diddle on the MakeSpace app for like three seconds.”

What’s also easy is admiring Heléne’s on-screen and off-screen personalities. She’s infectious. When we asked her if she had any space-saving and organizing tips, she instructed us to “grow a pair” and “know when it’s time to get rid of stuff. The minute it’s gone, you’ll forget you had it.” Kind of like winter.

“I store a LOT of winter stuff in MakeSpace. It’s bulky, and I want to pretend that season doesn’t exist.” Especially since for Heléne, winter means parting with her irreplaceable bike during a time of year that’s as cold and brutal as what some garages are charging for bike storage in NYC.

“You guys charge 25 bucks a month to store a bike. I called a garage near my apartment to check what they charged, and he said 175 BUCKS A MONTH!” As you can imagine, Heléne responded with “No, no, no, no, no.”

Between Heléne’s wheels and heavy winter wardrobe, you’ll see that her MakeSpace bin (shown at the top of this article) reflects her confident and lighthearted spirit.

Her flawless Beyoncé tee sings a comfortable, sexy, and powerful “with a dash of ‘oh heyyyy girl’” kind of style.

Her bright purple Toy Machine skateboarding socks with huge eyes (which are designed by Kevin Christy, the actor shown below who plays Heléne’s husband Lester on Masters of Sex) hint at her quirkiness.

Marriage game on fleek. #MastersofSex

A photo posted by Helene Yorke (@heleneyorke) on

On the left side of her MakeSpace bin’s bright purple partition are a Lakers jersey and exercise clothes that preview Heléne’s enthusiasm for sports, Physique57, and SoulCycle. In fact, she recommends that “if you’re on a budget, check out the SoulCycle community rides that happen in the West Village and TriBeCa for FREE with instructors in training!”

Beyond staying fit and being so amazing, Heléne relishes in “eating cheese, going to cheese class, meeting goats (pre-cheese)” and partying with her pug/baby boy, Pootay.

The number one doggy turns 16 today!!! Happy birthday #pootay!!! You still got it! A photo posted by Helene Yorke (@heleneyorke) on

When Heléne’s not doing something cheese or Pootay related, she grills like a diva, visits her family in Los Angeles, rides waves on her surfbort, rolls deep at Dodgers games, and of course, acts in roles that she says pick her. Including the role of Cindy in her upcoming comedy movie, The Night Before, with Seth Rogen, Joseph Gordon-Levitt, and Anthony Mackie.

After all is said and done, there’s no doubt that an exhilarating, busy life like Heléne’s comes with less time to organize your apartment, and as a result, more clutter. Luckily, storage space in clutter-eliminating MakeSpace is just like Heléne’s love for Pootay — infinite.

Come to think of it, Heléne Yorke isn’t infectious. She’s intoxicating. And we’re drunk in love.


A photo posted by Helene Yorke (@heleneyorke) on

Parachute CEO Ariel Kaye Uses MakeSpace As Her Pop-Up Bedroom

Ariel Kaye typically sleeps at one of three places: her home in Venice Beach, California, her beach bungalow office (also located in Venice), or across the country at her sister’s apartment in NYC. Regardless of where the Founder and CEO of Parachute slumbers, two things remain constant:

1. Ariel optimizes her sleep and wellness with the help of MakeSpace.

A half hour before bed each night, Ariel turns off all technology and mobile devices. This not only relaxes her body and mind, but prevents blue light from keeping her awake.

After long startup hours and squeezing in a SoulCycle or yoga class, it doesn’t take long for Ariel to drift off, especially considering she’s in the business of quality bedding. Parachute offers premium bedding at an accessible price — from sheets to duvet inserts — to enhance your sleep. Designed in Los Angeles, made in Italy, and shipped directly to customers, her company makes buying bedding as easy and enjoyable as your best night of sleep.

Parachute Founder and CEO Ariel Kaye, who is a MakeSpace NYC storage customer, is sitting on a made bed.

Ariel even has Parachute bedding on deck when she’s not in Venice Beach, and that’s because MakeSpace is her pop-up bedroom.

“I’ve been storing my belongings at my sister’s place in Union Square,” Ariel told us, “but she’s been begging me to move my stuff out because as we all know, every square inch of a New York apartment is precious. So I scheduled my first MakeSpace pickup!”

We’re storing basically everything that Ariel needs to comfortably travel and sleep anywhere: her bedding, pillowcases, books, cashmere throw, mug, water bottle, tiny fan, desk lamp, posters, parka, umbrella, Parachute tote bag, and FRENDS Taylor headphones for when she’d like Stevie Wonder to serenade her.

But that’s only until she dips back into NYC to meet with various brand partners and boutique hotels, to attend trade shows like the Architectural Digest Home Design Show, or to visit her sister (who now has more space in her apartment). At which point, Ariel can simply schedule a MakeSpace delivery to have her pop-up bedroom and MetroCard (yep, we’re storing that too) appear at her door.

2. Ariel maintains a cozy and clean aesthetic, also with the help of MakeSpace.

“My aesthetic is a blend of rustic and modern design,” said Ariel. “I prefer natural, earthy tones, and I try to bring the outdoors inside as much as possible. I love when homes have extensions into the outdoor space for cooking and lounging. I don’t need much space, but I love to feel like I’m escaping.”

Escaping happens often for not just Ariel, but also for her employees. They work in a converted beach bungalow and showroom, both of which are just steps from the sand. Their headquarters is an extension of the clean, luxe, well-styled, and timeless brand that they work hard to cultivate.

The outdoor fire pit at Los Angeles-based Parachute in Venice Beach, CA.

Parachute's Venice Beach, Los Angeles office in California has a bedroom inside where employees can sleep.

Parachute's office patio in Venice Beach, CA.

The mid-century modern seating area of Parachute's office in Venice Beach, CA.

Whether Ariel is in her house, in her office, or in her sister’s apartment, she considers all three to be home — a home in which she enjoys “a clean space that’s cozy and inviting, where everything has a place without it feeling overly curated.”

Sometimes that place is MakeSpace, not just for Ariel, but for her employees too. “There are a few more people here at Parachute who also use your convenient storage service and they rave!” gushed Ariel.

Parachute’s office images are courtesy of The Nest.

How Alli Sosna Makes Her Tiny NYC Apartment Feel Huge

To say Alli Sosna is resourceful is an understatement. Through her non-profit MicroGreens, Alli and her fellows teach low-income families how to shop for and prepare healthy meals on a budget as low as $3.50. It’s a mission that’s fed over 1 million healthy meals to schoolchildren in Washington, DC, and gotten Alli invited to the White House multiple times to discuss food access and health.

MicroGreens founder Alli Sosna removes ingredients from food storage containers to make salads with Michelle Obama at DC Central Kitchen in Washington DC.
Alli Sosna preparing salad greens with First Lady Michelle Obama at DC Central Kitchen

When Alli moved out of her 1,200-square-foot house in DC and into a 350-square-foot apartment in New York City’s East Village (which is 200 square feet smaller than the average studio size in NYC), she knew that adjusting to a smaller space wouldn’t be easy.

“Every inch matters. I have less than half of the space I had in DC, so figuring out what I was going to keep was challenging,” she told us.

But it didn’t matter. Because Alli was determined to conquer that challenge by doing what she does best, and that’s making the most of everything she has.

“I have high ceilings so I take advantage of that. Cooking items, books, and filing paperwork are all kept high.”

MicroGreens founder Alli Sosna's tiny NYC apartment in the East Village, Manhattan has a minimal kitchen with storage cabinets.

In her free time, Alli enjoys practicing yoga, learning French, traveling, and biking around the city. It’s that last hobby though that introduced Alli to the question all bike owners who live in tiny NYC apartments ask themselves at some point:

Where the heck do I store my bike?

(If you’re still asking yourself that question, try any of these bike storage solutions for tiny apartments. Or use a CLUG, the world’s smallest bike rack, which stands your bike up against the wall.)

“I couldn’t go without my bike, so I hang it on the wall to save space,” said Alli. Which is a tried-and-true, space-saving trick that’s also used by other tiny apartment dwellers like Mary Helen Rowell who lives comfortably in a 90-square-foot apartment in Manhattan’s West Village.

MicroGreens founder Alli Sosna's NYC bike storage solution is hanging the bicycle on the wall, which saves space in her small East Village apartment.

Alli’s apartment may be tight on space, but at least her table fits.

“The best part,” the classically-trained chef and former competing chef on Food Network’s Chopped says, “is a desk that transforms into an eight-person table. I love having guests over and cooking for them.”

MicroGreens founder Alli Sosna has a transforming desk with storage in her tiny NYC apartment in the East Village.

MicroGreens founder Alli Sosna has a transforming dining table with storage in her tiny NYC apartment in Manhattan's East Village.

Storing things up high and using a transforming desk aren’t the only adjustments that Alli has made since moving to NYC. She also became a minimalist. What she doesn’t need or hang up, she pares down.

“I donated a bunch of cookbooks to a middle school I worked with, and I kept one painting.”

That one painting is the one you see below by Katherine Mann. It was the first item Alli bought for herself with her first real paycheck. “That had to stay!” she stressed, and we couldn’t agree more.

MicroGreens founder Alli Sosna has a Katherine Mann painting and a storage dresser in her tiny NYC apartment in the East Village of Manhattan.

Alli saves space in various ways, but our favorite space-saving trick of hers is the one that you don’t see pictured in any of the photos of her apartment. The one she trusts to safely store some of her most prized possessions (seen at the top of this article):


“Everyone is so lovely to work with and it was an easy process,” said Alli about our on-demand storage service that takes the “self” out of self-storage. “With MakeSpace, I appreciate my living space. My apartment feels like a home.” A huge home with an infinite closet that Alli says “is priceless.”

Jason Donnelly: A Man Of Many Words And MakeSpace Bins

Jason Donnelly has a way with words (just wait until you read his unorthodox LinkedIn profile). But he didn’t always. According to his LinkedIn Summary, “It wasn’t until 2001 that he really embraced the whole ‘writing thing.'”

That’s because he picked up Fight Club in 2001, which officially became the first book that Jason ever completed in one sitting. After finishing the cult classic, Jason decided, “I wanna do that. I wanna write books.” And apparently, his own rules too:

“Finally, if you’re here for Knitting Club, it’s actually next door. We’re working on getting better signage. Sorry for the inconvenience,” he told us, after we asked him what the last rule of Fight Club is.

Jason Donnelly, a MakeSpace NYC storage customer, speaking at The Bookmark Shoppe in Brooklyn for his Gripped book signing and release party
Jason at The Bookmark Shoppe in Brooklyn at the release party and signing for his first novel, Gripped

Today, Jason is an author and senior copywriter at VaynerMedia. He’s written three books so far (and is currently working on his fourth):

Gripped, a social media satire, Five Stitches, an insane coming of age story, and Chewing the Page, an author interview book.

But all of that didn’t happen until after he fell in love with a girl from his hometown in Pennsylvania and moved with her to New York City to follow their dreams.

The couple ultimately called it quits, but Jason says, “moving to New York has been the best decision of my life.” Which, as fate would have it, included spotting a MakeSpace ad on the subway.

“After the missus and I broke up, I had to get all my stuff out of our place in a hurry,” said Jason, who now lives in a loft in Brooklyn. “MakeSpace seemed like the easiest way to do that. And it has been! Everyone there is really nice and super helpful.”

Jason’s infinite closet in the cloud houses 10 bins, one of which stores his love for literature, including books from some of his favorite authors (not including himself):

Chad Kultgen, Max Barry, Craig Clevenger, Will Christopher Baer, Raymond Carver, Amy Hempel, Vincent Louis Carrella, S.G. Browne, Gary Vaynerchuk, Edward J. Rathke, Edward Kearns, Tony O’Neil, Bret Easton Ellis, and of course, the author of Fight Club, Chuck Palahniuk.

VaynerMedia desk of Jason Donnelly, a MakeSpace NYC storage customer
Jason’s desk at VaynerMedia cries Writer’s Tears, which, according to him, tastes like “the first time you heard ‘I Want To Hold Your Hand’ by The Beatles”

“I have a little of everything in MakeSpace,” said Jason. “Books, clothes, a piece of Ireland, blankets, shoes, coats, office supplies, a plethora of things I don’t have the heart to throw away, the soul of a hitchhiker, Writer’s Tears, and some chocolate covered cherries,” he joked. Which, for the record, we don’t allow customers to store.

Out of everything Jason owns, he realizes that he doesn’t really need 75% of it, “but… I do want to keep it (just in case, I don’t know, maybe I’m a closet hoarder),” he admitted. “So, MakeSpace is perfect. Cheap, reliable, and all the stuff I have can be accessed pretty quickly.”

That’s music to our ears, like how Writer’s Tears is to the tongue.

Fashion Designer Laura Kim Talks Winter Clothes Storage And Oscar De La Renta

Laura Kim spent 12 years working with the late Oscar de la Renta. She started interning at Oscar’s eponymous, prestigious fashion house while attending Pratt Institute and worked her way up to Design Director.

“He was a very happy man who always brought sunshine into the room,” said Laura, reflecting on her memories of Oscar, whom she holds dear to her heart. “He taught me how to design, but more about how to live. He saw everything with positive eyes and enjoyed life very much.”

With more than a decade of fashion design experience under her belt and inspiration from Oscar, Laura eventually left the company to co-found high-end designer clothing label MONSE with her fiancé in 2014. “We’re both designers. He’s a dreamer, and I like to make money. So we’re good together,” said Laura.

While their new office is strategically located next to stylists, artists, photographers, and other graphic designers in Hudson Square, Manhattan, the soon-to-be husband and wife live together in an apartment in Dumbo, Brooklyn. And as any couple who lives happily together in an apartment knows, part of doing so involves not overstuffing your apartment with off-season belongings that are better off being kept in storage.

So now that it’s summer, Laura googled some storage options to find a place to store her winter clothes. That’s when she discovered MakeSpace. “MakeSpace is great for people like me in fashion who can’t fit all of their clothes in their closet.”

While Laura is building MONSE with her fiancé, and draping and sewing in her free time, her coat, sweaters, and other winter clothes are hanging out in MakeSpace. Until next winter when all Laura has to do is push a button to get her stuff delivered to her door.

Laura told us, “It’s so convenient!” Which just so happens to be our middle name.

Frederick Castleberry And His Unabashedly Prep MakeSpace Bin

 The next time you’re looking for inspiration on what to wear, look no further than Frederick Castleberry’s famous menswear blog, Unabashedly Prep. The photographer, writer, prep lifestyle expert, and fashion designer promises that “the better you dress, the worse you can behave.”

Now that it’s summer, which loosely translates to “misbehave with less layers on,” Frederick has no interest in letting bulky clothes, shoes, and boots eat space in his Park Slope apartment. Which is why he sent his winter clothes to summer storage camp at MakeSpace.

Whether he’s showing you what to pack for a weekend getaway in the Hamptons, giving you a tour of a vintage menswear boutique in Red Hook, or hooking you up with a fresh Spotify summer playlist, one thing always rings true:

Frederick makes sure that you leave home with sheer confidence and style.

His family, friends, and fans call him Frederick, Fred, or F.E. Castleberry. We’re thrilled to call him a MakeSpace family member.

An Inspiring Fashion Entrepreneur And Her Charming MakeSpace Bin

While some of us ran our parents’ toy bill up at age five, she ran a fancy lemonade stand. By age 12, she was selling handbags and jewelry to her mom’s friends. As she grew, so did her entrepreneurial spirit.

While attending the University of Arizona, she took a heavy course load, made Dean’s List, interned at Chanel, and founded what’s now an international fashion line whose fans include stars such as Beyoncé, Kim Kardashian, Rihanna, and Olivia Wilde.

Who is she? She is Alyssa Wasko. And we’re honored to be her infinite closet in the cloud.

Alyssa Wasko, Donni Charm founder and happy MakeSpace NYC storage customer, is sitting in a chair and smiling

If you haven’t heard of Alyssa’s business, Donni Charm, you’re in for an inspiring story. Donni Charm isn’t just a fashion line that sells delightful scarves, lounge-wear, hair accessories, and jewelry. It’s the embodiment of Alyssa’s relentless drive, passion for fashion, desire to help the community (portions of every Donni Charm sale goes toward charities), and eternal love for her family and late father, Donald, after which her company is named.

Every Donni Charm scarf is also embellished with a good luck charm, in memory of Donald’s nickname for Alyssa. And the brand’s logo, which is a wing, symbolizes an angel watching over you at all times.

Alyssa Wasko also uses MakeSpace to store her unique scarves and good luck charms

Alyssa could have picked a traditional self-storage unit in Manhattan to store her unique scarves, warm sweaters, cozy socks, tiger coat, assorted boots, knitted hats, and accessories. But considering the hectic schedule that comes with leading a company, wasting time by dragging heavy boxes filled with precious items to and from a self-storage facility wasn’t an option for her. That’s why she chose MakeSpace to take the “self” out of “self-storage.” We pick up, store, catalog, and deliver her stuff with extra care.

When Alyssa wants to store more items, or when she needs her winter clothes back from summer camp at MakeSpace (not that we want this gorgeous weather to disappear any time soon), all she has to do is schedule a MakeSpace delivery. After which we’ll take care of the rest. While she takes care of her business.

Alyssa Wasko is standing in front of a stoop and wearing a black hat, sunglasses, leather jacket, bag, shoes, and Donni Charm scarf

Tictail, “The Tumblr Of E-commerce,” Uses MakeSpace To Store Their Favorite Merchandise

Let’s say you designed dope clothes and accessories that you wish to sell, but there’s a few obstacles standing in your way:

You have nowhere to sell your goods, no mountain of cash to open a brick and mortar retail shop, and no coding or design chops to build an e-commerce website from scratch.

Besides peddling your merchandise on the streets or from the trunk of your box Chevy, how would you reap the benefits of all the sweat and tears you put into creating your work of art?

Consider using Tictail, a free service that makes it dead simple for anyone and their mothers (literally, the mother of Tictail’s CEO used Tictail to open the services’ first store) to build beautiful online stores in mere minutes. The platform is so easy to use that it’s been called “The Tumblr of E-commerce.”

Tictail’s friendly interface, gorgeous website themes (check out some of them below), and huge selection of apps help more than 75,000 indie brands and retailers easily sell their products online and market their businesses around the world. Recently, the startup needed a service to not only securely store their favorite merchandise from some of their passionate retailers, but also deliver them back to Tictail’s NYC office whenever the occasion calls for it. That’s when they turned to MakeSpace.

A sample of Tictail's website themes for online stores.
Tictail has a wide selection of easy-to-install website themes to match your store’s personality. No coding is necessary.

“Makespace is a great service that enables us to be flexible with our office space,” said Jennie Wachtmeister, Head of Marketing at Tictail. “We love planning events for our community and regularly host parties and meet-ups here. Being able to easily bring Tictail products we have on hand to showcase is perfect for us.”

With MakeSpace, Tictail has on-demand access to their assorted Phoenix Apparel t-shirts, geometric paper sculptures from Future Days, an Orpland bike horn/beacon light, sophisticated Alice Bosc necklaces, Murphy Munday arrow wall art, The Crybaby Collective stickers, a sparkly LXLS Luxury Outlet sweatshirt, and organic lip balm from The Organic Oil Co. — without having to take up any space in their office.

Tictail's MakeSpace storage bin full of merchandise.
Tictail uses MakeSpace to store their favorite merchandise from some of their passionate retailers.

Whether you’re eager to quickly build your own online store without spending a dime or using any technical skills, shop from over 1 million one-of-a-kind products (Tictail just launched shopping apps for iPhone and Android), or both, Tictail has you covered from head to tail. And if you’re in NYC and you spot the Tictail Van in your hood, be sure to say what’s up. They’re helping entrepreneurs launch fully decked out online stores from inside of their tricked out van.

The Tictail Van in New York City.
The Tictail Van is equipped with a professional photo and design studio to get your online store up and running in no time.

Where the Tictail Van is headed next, we can’t say. But one thing’s for sure: we’re happy to be the closet in the cloud for this successful startup that helps emerging retailers fulfill their dreams.

Want an infinite closet of your own?

Schedule your free MakeSpace pickup!

Professional Organizer Beth Penn Takes MakeSpace Air For A Spin

Rewind to February 2015, a time when we endured the coldest weather since 1934. A time when the average temperature in NYC was 24 degrees. A time when it was actually colder than a meat locker.

Yet the teeth-rattling cold didn’t stop Beth Penn from storing away her winter clothes, leaving nothing in her wardrobe but warm weather wear. Is she crazy?

Nope. She just lives in Los Angeles. That majestic land with sparkling coasts and basically no Winter. Not that we’re jealous.

Beth Penn is the founder of Bneato Bar, a team of professional organizers who have helped over a thousand busy people achieve happier, decluttered lives. And she took the liberty of documenting her experience with MakeSpace Air — our storage-by-UPS service through which we serve all lower 48 states.

She dubs it her “Spring Came Early to LA” bin. We dub it our “Thanks For Rubbing It In Our Face” bin.

Professional organizer Beth Penn's MakeSpace bin is full of winter storage items.
Beth Penn’s “Spring Came Early to LA” MakeSpace bin.

Head over to Bneato Bar’s blog for Beth Penn’s review of how easy it is to use MakeSpace Air. If you live in LA and want to attain the happiness that a decluttered life brings, get in touch with Bneato Bar. They’ll come to your home or office and show you how to organize your physical items and get to inbox zero.

If you don’t live in LA, Bneato Bar can still help you, but from the comfort of your phone or computer screen.

Beth Penn and her Bneato Bar team of professional organizers are jumping and smiling with excitement.
Beth and her Bneato Bar decluttering crew.