It’s been a crazy day over here at MakeSpace HQ. Not only did we launch our street team campaign with awesome, custom “boxpacks” designed by handman Jimmy DiResta, but we were also written about in Crain’s New York and Business Insider!
Both publications speculate that Manhattan Mini Storage’s latest ad campaign specifically targets our eight-month-old startup. This summer (um, right now), Manhattan Mini Storage is plastering the city with billboards, which eschew their classic blue and white color scheme in favor of MakeSpace green. Some of these billboards also feature the tagline “Don’t Trust The Cloud,” which seems to specifically allude to our brand’s positioning as “Your Closet In The Cloud”
Crain’s New York speculates that the snarky billboards “could be self-defense,” and Business Insider goes so far as to suggest that the industry giant is “terrified” of a startup!
Check out the billboards in question above and decide for yourself.